PRINCETON, NJ, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Wirelo, the technology platform empowering wireless retailers and vendors through smarter tools and marketplace solutions, is starting the year with significant momentum, announcing new content partnerships, expanded industry engagement, and the launch of a new platform feature designed to streamline day-to-day retailer operations.
As the wireless industry enters a pivotal new chapter defined by eSIM adoption, AI-driven operations, and evolving mobile service models, Wirelo is doubling down on its mission to deliver practical, retailer-first value, both through its technology and its thought leadership ecosystem.
As part of Wirelo’s growing content and community strategy, The Boon of Wireless podcast, operating under the Wirelo umbrella, will feature an expanded slate of industry leaders and executives in the coming year. The podcast will place an even stronger focus on topics most relevant to wireless retailers, including the future of prepaid wireless, common challenges faced when opening and operating wireless retail stores, practical solutions to those challenges, and emerging industry trends and opportunities.
Upcoming episodes will welcome senior executives and influential leaders from the prepaid wireless industry. Notably, in 2026, The Boon of Wireless will host a high-profile prepaid wireless industry leader as a featured guest, giving audiences even more to look forward to in the year ahead.
“Our goal is to make The Boon of Wireless even more practical and actionable for retailers,” said Arun Upadhyay, Founder and CEO of Wirelo. “These conversations aren’t just about where the industry is headed, they’re about how retailers can prepare, adapt, and win in their day-to-day businesses.”
Since launching in 2024, The Boon of Wireless has hosted a wide range of respected voices across wireless, MVNOs, telecom strategy, and retail innovation. A full list of past guests is available on the show’s website and YouTube channel, and the podcast can be viewed on The Boon of Wireless YouTube Channel.
In parallel with its content expansion, Wirelo has rolled out a new Order Basket feature—now live on the platform, designed to help wireless dealers save time and simplify ordering workflows.
The Order Basket functions as a smart wish list, allowing users to add, save, and reuse preferred product combinations for faster, more efficient ordering. Retailers can quickly rebuild common orders without starting from scratch, reducing friction and improving operational efficiency.
“Wireless retailers are managing more complexity than ever,” added Upadhyay. “The Order Basket is a simple but powerful tool that removes friction from ordering, helping dealers move faster and stay focused on serving customers.”
After signing into a Wirelo account, users can access the Order Basket directly from the platform to save, manage, and reuse their most common product configurations.
Together, these developments underscore Wirelo’s continued investment in practical tools, trusted industry insights, and meaningful partnerships, positioning the company as a central platform for wireless retailers navigating the next phase of industry change heading into 2026.
About Wirelo
Wirelo is a B2B marketplace built exclusively for the wireless industry, connecting dealers and vendors across the United States. Founded in 2025, Wirelo enables businesses to collaborate, source and sell premium wireless products through one trusted digital platform. The company’s mission is to empower vendors to reach new markets while helping dealers access competitive, carrier-approved products that drive business growth.
About The Boon of Wireless
Launched in 2024, The Boon of Wireless is a leading podcast covering wireless innovation, telecom strategy, MVNOs, and retail trends. Hosted by Jon Horovitz, the show features in-depth conversations with the executives and innovators shaping the future of wireless. Learn more at https://theboonofwireless.com.
Taylor Dougherty
Wirelo
tdevries@daviespublicaffairs.com
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